October | 2021 | Rethink. The Financial Advisor podcast

As you likely know, the financial services business is changing in the way advice is delivered to clients, so this begs the question, is a professional’s identity best defined by being a “financial advisor, adviser, or advicer”?

In this episode, Adam Holt & Derek Notman invite the renowned Michael Kitces to the Rethink Tank to debate professional identity, practice investments and regulation given the direction of the profession.

Adam, Derek and Michael discuss:

How the financial professional community is changing, and what it could look like in the future
The key differences between a financial advisor, financial adviser, and financial “advicer”
The importance of brand-labeling yourself in the financial space, and how that plays a key role in your identity
Takeaways that you can implement to get ahead on the changing industry
Our guest question on the difference one the pressures of independence and firm affiliation
And more

Resources:

Nerd’s Eye View – Financial Adviser Vs Advisor – What’s The Difference?

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About Our Guest:

Michael E. Kitces, MSFS, MTAX, CFP®, CLU, ChFC, RHU, REBC, CASL, is the Head of Planning Strategy for Buckingham Wealth Partners, a private wealth management firm located in St Louis, Missouri, that oversees approximately $50 billion of client assets. In addition, he is the co-founder of the XY Planning Network, AdvicePay, fpPathfinder, and New Planner Recruiting, former practitioner editor of the Journal of Financial Planning, and the publisher of the e-newsletter The Kitces Report and the popular financial planning industry blog Nerd’s Eye View through his website dedicated to advancing knowledge in financial planning.

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When building your marketing brand – what should you pay for and what should you not pay for?

When you chose to get into the financial advice industry, marketing was probably the last thing on your mind, however, it is a critical part of your brand awareness today.

In this episode, Adam Holt & Derek Notman rethink digital marketing as a financial advisor and what you need to know to implement it into your business. Adam and Derek attempt to simplify four categories of digital marketing and what makes sense to pay for or do yourself.

Adam & Derek discuss:

SEO, SEM, SMM, CTAs and content gen and understanding what they mean to you
How you can best leverage social media for your business and tell your story
Finding your prospects online and how to reach out to them
What to prioritize, what to postpone – what to pay for and what do yourself
And more

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Connect With Derek Notman:

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Rethink. The Financial Advisor podcast

Monthly Archives: October 2021

9. Rethink: Advisor, Adviser or Advicer – featuring Michael Kitces

8. Rethink: Paid vs Organic Digital Marketing