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8. Rethink: Paid vs Organic Digital Marketing

When building your marketing brand – what should you pay for and what should you not pay for?

When you chose to get into the financial advice industry, marketing was probably the last thing on your mind, however, it is a critical part of your brand awareness today.

In this episode, Adam Holt & Derek Notman rethink digital marketing as a financial advisor and what you need to know to implement it into your business. Adam and Derek attempt to simplify four categories of digital marketing and what makes sense to pay for or do yourself.

Adam & Derek discuss:

  • SEO, SEM, SMM, CTAs and content gen and understanding what they mean to you
  • How you can best leverage social media for your business and tell your story
  • Finding your prospects online and how to reach out to them
  • What to prioritize, what to postpone – what to pay for and what do yourself
  • And more

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