Tag Archives: Content Creation

Building a Social Media Following With Devin Banerjee of LinkedIn (Ep. 18)

As a financial advisor, does the number of followers you have on social media matter?

Well, if you’re trying to grow your advising business, the more people who hear your authentic voice the better, right? And, when it comes to social media, the growth potential is truly unlimited. 

But how do you start to build a following? What about compliance? 

In this episode, Adam Holt & Derek Notman are joined by Devin Banerjee in the Rethink Tank. Devin is the Editor at Large for business and finance at Linkedin. Together, they Rethink why having a following is so important for financial advisors and how you can start to build a following. 

Devin discusses:

  • The ability of technology to elevate human service
  • The three major trends impacting the financial advisor market today
  • The ABCDE framework for content creation
  • Getting your authentic voice out there collaboratively with compliance
  • And more


Connect With Devin Banerjee

Connect With Adam Holt:

Connect With Derek Notman:

About Our Guest:

Devin Banerjee is editor at large at LinkedIn, covering business and leading finance coverage for its 800 million global members. Banerjee was previously an editor and reporter at Bloomberg, where he covered investment management before overseeing coverage of M&A and the private equity industry. Prior to that, he reported for The Wall Street Journal. He’s an honors graduate of Stanford University and holds the Chartered Financial Analyst designation.